Unleash PR Superpowers with Arkreach: Let's Talk Metrics! 📊🚀
Dear Subscriber, You're receiving this email because you've subscribed to us – a big thank you for joining us on this journey! 🚀 This series of emails is all about redefining PR fundamentals and exploring metrics that matter. We promise not to spam your inbox. Understanding new age PR metrics.Ready to level up your PR game? Dive into our top-notch metrics to supercharge your PR game. These insights are game-changers for your communications planning and measurement. Here's a quick rundown of the key metrics to leverage and pitfalls to avoid. |
1. Article-level reach.You Get: Reach of your online article, meaning the number of people who visited your article and engaged with its content. Avoid: Using domain traffic data and labeling it as the article's reach. That's a dated approach! 2. Audience Persona.You Get: A demographic and psychographic profile of individuals who consumed your article—the best method to assess whether your articles have reached the intended target audience. If not, consider pivoting your strategy and explore our Media Planning (media list) module for precision targeting across 97200 persona segments. Avoid: No need to rely on guesswork regarding where your target audience goes to read your brand/topic's content. Trust the data. 3. Share of Voice.You Get: SoV determined by the number of people your article reaches within the total category audience size (CAS), i.e., within the sub-segment where the article is hosted (e.g., thehindu.com/health/<your article>; here, 'health' is the sub-segment that provides us with the CAS - the maximum number of people your article can reach). Avoid: Using the quantity of articles you publish compared to your competition as a benchmark for SoV. While it might work for print, for online, it is counterintuitive. 4. Media Planning (media list).You Get: A deep dive into 27 media categories, allowing you to customize your unique media list based on your targeted audience persona for near real-time data. Dynamic media lists provide predictive reach even before you begin your outreach. Avoid: The use of static media lists with monthly domain traffic data as the output for your coverage. Online readers exhibit dynamic behavior, and the media list numbers fluctuate almost daily based on your targeted audience set. Stay ahead of the curve! ​ |
Arkreach
Hello Reader, Before we start counting the votes, let's take a peek at the role of media in driving India's election narrative during the poll phases from our latest report, "How Indian Media is Shaping the 2024 Election Narrative," powered by Arkreach's advanced analytics. Key Highlights Volume of Coverage: PM Narendra Modi: Dominated the media landscape with 13,848 articles, an 82% increase compared to Rahul Gandhi's 7,616 articles. This surge can be attributed to Modi’s incumbent status...
Hello Reader, Ready to unlock the full potential of your PR strategy with AI? At Arkreach, our advanced AI-powered modules empower you with precision targeting and unparalleled insights. Here’s how we help you stay ahead: Tailored Media Planning: Build precision-targeted media outreach lists with demographic and psychographic insights to ensure your brand connects with the right audience. Contextual Sentiment Analysis: Our AI supercharged module allows you to identify nuanced sentiments...
Hello Reader, We’re thrilled to unveil a game-changer in PR analytics: Arkreach’s AI-powered Contextual Sentiment Analysis. This has been developed with a Large Language Model (LLM), custom-trained on a corpus of 60 million articles in 50 languages. Contextual Sentiment with Precision Gone are the days of broad article-level sentiment metrics. Arkreach now enables you to drill down into the specific sentiments associated with key entities mentioned in the article like brand mentions, product...