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Hello Reader, Before we start counting the votes, let's take a peek at the role of media in driving India's election narrative during the poll phases from our latest report, "How Indian Media is Shaping the 2024 Election Narrative," powered by Arkreach's advanced analytics. Key Highlights Volume of Coverage: PM Narendra Modi: Dominated the media landscape with 13,848 articles, an 82% increase compared to Rahul Gandhi's 7,616 articles. This surge can be attributed to Modi’s incumbent status...
Hello Reader, We’re thrilled to unveil a game-changer in PR analytics: Arkreach’s AI-powered Contextual Sentiment Analysis. This has been developed with a Large Language Model (LLM), custom-trained on a corpus of 60 million articles in 50 languages. Contextual Sentiment with Precision Gone are the days of broad article-level sentiment metrics. Arkreach now enables you to drill down into the specific sentiments associated with key entities mentioned in the article like brand mentions, product...
Hello Reader, As the digital landscape shifts beneath our feet, the call for a new era of PR metrics has never been louder. Are you ready to answer it? Arkreach's latest LinkedIn newsletter, "Why Traditional PR Metrics No Longer Suffice in a Digital Age," invites you on a journey to explore the depths of this transformative shift. What's changing? In our latest newsletter, we peel back the layers of traditional PR metrics to reveal why they're falling short in a world that's increasingly...