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Arkreach

Arkreach’s AI Breaks New Ground in Contextual Sentiment Analysis for PR!

Published 6 months ago • 1 min read

Hello Reader,

We’re thrilled to unveil a game-changer in PR analytics: Arkreach’s AI-powered Contextual Sentiment Analysis. This has been developed with a Large Language Model (LLM), custom-trained on a corpus of 60 million articles in 50 languages.

Contextual Sentiment with Precision

Gone are the days of broad article-level sentiment metrics. Arkreach now enables you to drill down into the specific sentiments associated with key entities mentioned in the article like brand mentions, product names, or spokespersons etc directly through your dashboard.

Example: Imagine an article about Jio's 5G rollouts, regulatory interactions with TRAI, and mentions of Mukesh Ambani. While the overall sentiment might appear negative, Arkreach's advanced AI precisely distinguishes contextual sentiments around these specific topics, rather than at the article level.

Empower Your Strategy with Advanced AI

This cutting-edge feature not only enhances the granularity of sentiment analysis but also transforms how you monitor and react to public perception, sharpening your PR strategies with unprecedented accuracy.

Want to learn more? Explore a detailed blog post and follow the step-by-step guide.

​Connect with us to learn how we can work together.

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Best,

The Arkreach Team

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About Arkreach

Arkreach focuses on progressive metrics, tracking readers' online news consumption patterns to inform data-led PR planning and strategies. We specialize in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment across 97,200 reader persona segments covering more than 800 million domains in over 50+ languages.

Have a quick question? Write to support@arkreach.com​

Arkreach

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